/ projects
Selected work.
/ writing
Long-form articles and blog posts that translate complex technical concepts into clear, compelling narratives for technical buyers.
Distributing AI Models into Self-Hosted Environments - Lessons from Replicated and H2O.ai
Shipping AI models into customer-managed environments means solving for distribution, versioning, and runtime dependencies at the same time. Here's what we learned partnering with H2O.ai.
You Wouldn't Vibe Code a Skyscraper. Don't Do It for Self-Hosted Software.
AI can generate a Helm chart. It can't tell you whether the deployment survives its first upgrade - or its tenth.
Air-Gapped Deployments: The Build vs Buy Decision
Air-gapped deployments have a way of sneaking up on you. The question becomes unavoidable: do you build your own solution, or buy one?
For Faster Installs and Fewer Calls: Codify What You Can, Document the Rest
Enterprise installs fail because the environment isn't ready. Preflights, docs, and support bundles close the loop.
/ reports & publications
Flagship research reports and anchor content assets designed to educate the market and drive pipeline from the top of the funnel.
State of Self-Hosted 2025
Led the research, narrative, and design of Replicated's flagship annual report surveying how modern software gets deployed into self-hosted, on-prem, and air-gapped environments.
The Software Distribution Handbook
Anchor content asset for enterprise buyers - a long-form, technically rigorous guide to distributing commercial software. Drove top-of-funnel pipeline and sales enablement.
/ media & content
Podcast interviews, video content, and customer stories that bring technical narratives to life in different formats and channels.
EnterpriseReady Podcast - Ev Kontsevoy, CEO at Teleport
Edited this interview on the evolution from competition to collaboration, enterprise sales, and identity-first security.
ProtectAI + Replicated: Build Your Own Product
How ProtectAI uses Replicated to stay focused on building their ML security platform.
Checkmarx + Replicated: I Didn't Want My Engineers to Build This Themselves
Ken MacDonald on why Checkmarx chose Replicated instead of building software distribution infrastructure in-house.
Replicated and The Software Distribution Lifecycle
An illustrative video around the full lifecycle of shipping enterprise software to self-hosted environments.
/ case studies
Customer stories I wrote and produced at Replicated - turning technical interviews into narratives that close enterprise deals.
How ProtectAI Scaled Secure On-Prem AI Without Slowing Engineering
ProtectAI provides security solutions for AI and ML workloads. Its customers include enterprises in highly regulated industries that require software to run in customer-controlled or fully air-gapped environments.
Reflex Drives Enterprise Self-Hosted Revenue with Replicated
Reflex is an AI-powered app builder that makes it fast and intuitive for teams to create full-stack internal applications entirely in Python. Self-hosted deployment became a requirement for enterprise adoption.
How Pixee.ai Accelerates Enterprise Deployments with Replicated
Pixee.ai provides AI-enabled security tools that help application security teams identify, triage, and fix vulnerabilities with high-quality code changes.
H2O.ai Eliminates Hardware Procurement Delays to Speed Enterprise AI POCs
H2O.ai is an AI and machine learning platform that provides open-source and enterprise solutions for building, deploying, and automating AI-driven insights and applications.
Quickwork Expands Into Regulated Markets with Scalable On-Prem Deployments
Quickwork is a fast-growing iPaaS company with over 1,500 connectors, catering to highly regulated industries where data integration and compliance go hand in hand.
/ social
Posts and memes I've written and designed for Replicated's channels.
/ events & booths
Led 8–10 industry events per year at Replicated - KubeCon, AI4, and more. Designed booth graphics, sales collateral, and on-site activations like the official Helm 4 release party.
Let's build something together.
I'm open to new opportunities and always happy to chat about marketing, GTM, or technical content.