/ ethos

How I work.

I'm one of the most self-driven technical marketers you'll meet. Twelve years in tech as an engineer, a bootstrapped founder, and a Director of Marketing - and the throughline is the same: take complicated things and make them work.

  1. 01

    Translate the technical

    The best marketing for technical products comes from someone who actually understands the product. Give me a git repo, a technical diagram, or even just a product spec on a scrap of paper, and I can build a GTM engine around it that resonates with the right audiences.

  2. 02

    Build the pipeline

    No leads yet? No problem. I'll help you figure out your perfect ICP and then build demand generation that works across every channel: outbound, advertising, events, and more.

  3. 03

    Build the brand

    Maybe you already have a powerful brand voice. Maybe you're still looking for it. Either way, I make sure the right message gets amplified through copy, visuals, and everything in between.

  4. 04

    Use AI thoughtfully

    I use AI every day, whether it's designing visuals, writing copy, or writing code. I treat it like a co-worker to bounce ideas off of, pressure-test thinking, and move faster, while holding everything that ships to the highest standard.

  5. 05

    Make stubborn teams move

    Half the job is convincing the right people to ship the right thing at the right time. I easily work across sales, product, and engineering because I've been in all their shoes.

  6. 06

    Sustainable beats heroic

    I've been burnt out. I know exactly what it feels like, and I'm not going back. I build systems, rituals, and team habits so the work stays steady and the people doing it stay whole.

Let's build something together.

I'm open to new opportunities and always happy to chat about marketing, GTM, or technical content.

Get in touch→