Available for new roles

Kaylee McHugh

Marketing leader with a rare combination of GTM strategy and engineering expertise.

Kaylee McHugh portrait
20% → 168%
Improvement in marketing ROI at Replicated during my tenure
$1M
Annual budget managed across demand generation, events, and brand
12 yrs
Building and shipping across engineering, marketing, and GTM

/ intro

I take incredibly technical, complicated products and make them easy to understand and compelling to purchase. I write code and copy, build pipeline, and lead GTM systems that move numbers.

/ experience

where I've spent time.

Replicated

Director of Marketing

Nov 2022 - May 2026
B2B SaaS · Enterprise

Rebuilt the GTM engine for a platform that ships software into self-hosted, on-prem, and air-gapped environments.

  • Increased marketing ROI from 20% → 168% by rebuilding core GTM and demand gen.
  • Owned a $1M annual budget across demand gen, events, content, and brand.
  • Designed end-to-end pipeline workflows with Common Room, Clay, Apollo, Zapier, and Webflow.
  • Partnered with eng and product on technical content, architecture diagrams, case studies.
  • Led 8–10 industry events and conference booths annually, on-site leadership.

ChattyKathi

Co-founder & CEO

Feb 2020 - Nov 2022
Bootstrapped · AI · B2B SaaS

Built a B2B SaaS platform that used AI to deepen co-worker connection and trust, increasing team productivity.

  • Raised a pre-seed round by pitching to VCs, accelerators, and friends & family.
  • Ran 20+ enterprise pilots with BCG, MIT, Deloitte, and others.
  • Architected the platform on React, GraphQL, Kotlin, and GCP.
  • Led a small engineering team end-to-end.

Credera

Technology Consultant

Jun 2018 - Feb 2020
Consulting · Engineering

Shipped applications and led engineering teams across consumer and enterprise clients.

  • Built for JB Hunt, US Army, HomeAdvisor, McDonald's in Java, C#, React, Angular.
  • Led teams of engineers managing budgets, roadmaps, and sprints.
  • Spearheaded an internal 8-week technology bootcamp for new hires.

Connect First

Software Engineer

Jul 2016 - Jun 2018
Cloud Contact Center · Acquired by LivePerson

Built full-stack features on a cloud-based contact center platform later acquired by LivePerson.

  • Wrote a Spring REST API with JPA and Hibernate, ensuring backwards compatibility with a legacy ColdFusion platform.
  • Shipped front-end features in AngularJS.
  • Participated in code reviews, developer testing, and sprint planning.
  • Maintained and updated SQL and Couchbase databases.

/ education

University of Denver
Master's in Technology Management · Dual Cert. in Project Management
Skill Distillery
Certificate in Computer Science · 6-month Java bootcamp
American University
Bachelor's in Literature · Minors in Marketing & Art History

Let's build something together.

I'm open to new opportunities and always happy to chat about marketing, GTM, or technical content.