Replicated
Director of Marketing
Rebuilt the GTM engine for a platform that ships software into self-hosted, on-prem, and air-gapped environments.
- Increased marketing ROI from 20% → 168% by rebuilding core GTM and demand gen.
- Owned a $1M annual budget across demand gen, events, content, and brand.
- Designed end-to-end pipeline workflows with Common Room, Clay, Apollo, Zapier, and Webflow.
- Partnered with eng and product on technical content, architecture diagrams, case studies.
- Led 8–10 industry events and conference booths annually, on-site leadership.
